Have you ever stopped to think about how many opportunities (and customers) your business is missing because you haven’t invested in digital marketing yet? For many people, marketing still seems like an unnecessary expense, however, research shows another reality:
Currently, 5.16 billion users access the internet around the world. This means that 64.4% of the world’s population is online and browsing time per day is around 7 hours.
Furthermore, at least 97% of consumers prefer to search for information about the products and services they are interested in, before making any purchase or contract.
In other words, if your business is not on the internet, how will customers reach it? How can they keep up with what your brand offers? Do you remember that popular saying “Out of sight, out of mind”? Well, it fits perfectly into the scenario we live in today.
Digital marketing now says a lot about companies and the way they connect with their audience! Come find out more:
What is Digital Marketing?
Digital marketing encompasses various practices and actions carried out in virtual environments, with the aim of promoting businesses, services or products. In other words, it is a type of “sales strategy” that takes advantage of the internet, social networks and other communication channels to attract customers and strengthen the brand’s name on the web.
Digital marketing planning encompasses several practices, such as:
- Content marketing;
- Email marketing;
- Inbound marketing;
- Social media and blogs;
- SEO Strategies;
- Landing Pages;
- Advertisements
And other possibilities to work according to the needs and purposes of each business.
Now that you know the meaning of digital marketing, we’ll tell you the reasons why it is so important for your brand:
Digital marketing strategies help you…
- Have a solid and trusting relationship with your target audience;
- Strengthen the brand online and ensure that it is perceived as an authority by users;
- Place your company among the top results in searches on Google and other search engines to attract more clicks;
- Have a digital presence to be easily found by anyone who is interested in your product or service;
- Stand out among your competitors;
- Measure results and analyze metrics more accurately;
- Increase the sales;
- Understand and monitor your customer’s purchasing journey;
- Retain more customers;
- Personalize offers, campaigns and other actions.
As you can see, the list of benefits provided by digital marketing is extensive.
2 success stories to help you understand how digital marketing can bring good results:
Provi
Provi is a brand that offers student financing to transform access to education. As a relatively new brand on the market, the company had one objective: to position itself in a relevant way for its different audiences, communicating its purpose and products to B2B and B2C consumers.
The marketing strategy used to address this need was to create an entire campaign on social media, utilizing a celebrity who would connect with the brand. For this purpose, the chosen figure was Viny, a former BBB contestant, whose story aligns with Provi’s purpose.
The result could not be different: with this strategy, almost 7 million people were reached in online media, generating a 340% growth in positive mentions on social media, a 1,224% increase in keywords ranked on Google and more than 100,000 new visitors to the site, an increase of 94%.
See all campaign details: Provi • Ideatore (ideatoreamericas.com)
Fortinet
Fortinet, one of the global leaders in the cybersecurity market, aimed to improve its social media strategy, strengthen the brand’s presence on social networks, increase public engagement, increase traffic and transform its social media profiles into prospecting tools for new customers.
To meet this demand, after evaluating the target audience and the IT market as a whole, the strategy used was to create a schedule of regular posts, offering truly relevant and attractive content for users.
This digital marketing strategy was a success and resulted in: more than 863,495 new followers, more than 514.4% engagement, a 687% increase in likes and 123.8% in shares on networks. In other words, in just four months of execution, there was an increase of more than 140% in engagement on Fortinet’s social networks!
Read more: Social media management • Fortinet • Ideatore (ideatoreamericas.com)
But after all, what can you do to bring marketing to your business?
How to do digital marketing?
Anyone who believes that is enough to only post on social media to achieve these advantages, is mistaken.
Each company must build its own strategic digital marketing plan, based on business objectives and public interest.
To make digital marketing happen, you need to count on the help of professionals from the most diverse areas: service, content, design, inbound, Ads (responsible for ads) and several others.
A good alternative for those who want to have good planning, aligned with the target audience and what their business can offer, is to hire a communications agency that already has a complete team of specialists who will think about every detail to help you obtain good results.