Have you ever stopped to count how many times a day you use search engines like Google for various searches? Whether you’re searching for stores, meanings, tips, recipes, addresses, or anything else, this behavior has already become part of our routine.
Whenever we have any questions, we turn to search engines to get the answers we want in a simpler, more practical and faster way.
It’s interesting to note that when we use Google to search for something, we rarely proceed to the second page.
If the answer we are looking for does not appear at the top of the first page, we usually change the question to find what we need without much difficulty.
This means that those who appear in the top positions on Google receive more clicks and views than those on other pages, increasing their chances of conversion.
But what about your business? Is your website ranking at the top of your customers’ searches? If not, a robust SEO strategy can help you achieve that coveted position.
Come and understand what SEO means, what this practice is for and how important it is to boost your online presence:
What is SEO and what is it for?
We call SEO (Search Engine Optimization) the techniques for search engine optimization. In other words, strategies used to maintain sites with a good positioning on Google and, in this way, attract more clicks and visits organically (free of charge).
A well-structured SEO strategy should include activities such as:
- Identifying the most frequently searched keywords by the company’s target audience (as well as analyze customers’ search intentions);
- Auditing the website or blog pages to identify and correct crawling errors, broken links, duplicate content, and other aspects that may be harming the site;
- Enhancing and updating content, titles and images.
But after all, what is SEO for?
Companies are adopting SEO best practices precisely with the intention of generating organic traffic to their websites. This means attracting more clicks without costs (although not ruling out the need to create advertisements, according to each business’s requirements), and also working to enhance the brand’s online visibility.
These techniques consist of producing high-quality content, using keywords, links, heading tags, and other approaches, helping to influence search engine algorithms, thus maintaining a top position on Google.
In other words, SEO is used as a business strategy to ensure the websites or blog pages consistently rank well on Google, attracting more users.
Now that you understand this, let us explain a little about the importance of relying on these practices to stand out from your competitors. See below:
Why is SEO important?
Anyone who underestimates the importance of SEO is gravely mistaken.. Currently, it is one of the best marketing strategies to attract consumers and gain prominence on the internet.
Imagine the following situation: a potential customer is searching on Google for a product that you offer in your store. They search for the product name and start looking at the results on the first page.
Your store, although it has everything he needs, does not appear among the top results. Instead, several competitors emerge and attract the user’s attention with quality content related to that product.
The consumer finds what they need, clicks on the page and possibly completes the purchase of the desired item.
Your competitors, therefore, got ahead and won a customer who could be yours if your business stood out among the main results on Google,offering the information the customer really needed.
Did you understand what your company could be missing by not using SEO techniques? This strategy represents an opportunity for your brand to offer the best response, the most valuable content, and the best information to your customers.
In addition to attracting more users to your website, SEO also ensures that you stay on people’s radar. Even if they don’t purchase items from your store, they will definitely remember your business because of the information you provide.
SEO, therefore, is important for your company because it:
- Boosts your business’s visibility;
- Attracts more users organically;
- Helps you establish more authority on the internet;
- Provides more conversion opportunities.
The time has come to adopt the correct SEO strategies to grow your business, don’t you think? Find out how to hire this type of service:
How to hire an SEO service?
Just like any marketing strategy, to ensure the effectiveness of SEO, you need a team of experts, such as SEO analysts, and tools that provide data and keywords related to the topics you want to address.
To facilitate this action and ensure maximum success, the best alternative is to hire a communications agency that provides a complete SEO service, from website analysis to the creation of high-quality content to propel your business forward. Get in touch!