Your company might be on social media — but is it being seen the right way?
Today, having a presence on social media is non-negotiable. But doing it strategically? That’s still a competitive edge. And that’s exactly why your company needs an agency with social media management in its scope of work.
Being online is no longer enough. You need to know how, when, and why to be there — with messaging that aligns with your brand’s identity and your business goals.
The global importance of social media
Social platforms play a central role in communication and marketing around the world. In 2024, the number of active users surpassed 5 billion, representing 62.3% of the global population. This 5.6% increase from the previous year added 266 million new users — that’s an average of 8.4 new users per second.
The average time people spend on social media is also significant. Globally, users spend about 2 hours and 23 minutes a day on social platforms, with some regions reporting even higher averages.
Social media isn’t about luck — it’s about intention
Letting your social presence be managed by someone who claims to know Instagram but doesn’t work with brand positioning and strategy might seem like a quick fix — but it rarely delivers results. Without strategy, there’s no consistent digital presence. And worse: there’s no differentiation for your company in the face of the competition.
“Social media has become a brand’s biggest storefront. A study by Forbes Brasil showed that newer generations use social platforms as search tools — a way to find information, recommendations, and most of all, products. That’s why it’s so important to have someone who takes care of your online image.” — Bruna Cagnin, social media strategist at Ideatore Americas
The strategic role of a social media professional
Many people still believe that social media is just about “who makes the posts,” but the role goes far beyond that. This professional is responsible for developing and implementing communication strategies that align your company’s goals with your audience’s needs and interests. Their key responsibilities include:
- Data and metrics analysis: continuously tracking campaign performance for adjustments and improvements.
- Content management: creating and curating relevant, engaging materials for different platforms.
- Audience interaction: actively engaging with followers to build strong relationships and loyalty.
- Trend monitoring: keeping up with market trends to ensure the company remains updated and competitive.
“You have to know how to adapt the message to each audience, making sure it reaches the right people in the right way. It’s not just about posting for the sake of it — you need strategy and planning. Otherwise, that message just becomes a shout into the void: no one will hear it, or worse, it will be misunderstood.” — Isabella Sette, social media strategist at Ideatore Americas
What does your company gain from a proper social media strategy?
- Clarity on what to communicate and how to position your brand
- A content plan that aligns with your business
- Ongoing relevance — not just the occasional “viral post”
- Reports that show what’s working and what isn’t
- More time for you to focus on what you do best
How do you know it’s time to bring in an agency to manage your social media?
If you:
- Don’t post consistently
- Don’t know what to say or how to stand out
- Don’t know how — or aren’t able — to maintain regularit
- Feel like you’re “talking to no one”
- Rely on “luck” to go viral
“Social media is key to positioning a brand in the market. It’s an extension of your reputation, your work, and your real-world efforts.” — Lívia Prinholato, social media strategist at Ideatore Americas
So — is your brand being seen, or just being posted?
Investing in a social media professional means leaving improvisation behind and stepping into the real game of communication. It’s not about being on every platform. It’s about being in the right place, in the right way, with the right message.
And for that, you don’t need someone who just posts.” You need someone who thinks, plans, and executes the right actions to deliver results.